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Promoting Individual Climate Action Through Sustainable Transportation
The lecture will explore how sustainable transportation can promote individual climate action, focusing on behavioral and marketing strategies to encourage eco-friendly mobility choices.
报告介绍
This talk will examine the role of sustainable transportation in promoting
individual climate action. The discussion will include insights into consumer
behavior and marketing approaches that support the adoption of environmentally
friendly transport options. The event will be held on October 22nd, 2026,
from 10:00 to 11:30 in Room 624 of Siyuan Building.
报告人介绍
Leonard Lee Professor of Marketing at National University of Singapore
