ISCA明哲论坛：NO. 145 Data or Insights? Platform Data Cooperation with Manufacturers for Product Improvement

Online platforms accumulate massive amounts of consumer data that can

be leveraged to support manufacturers’ product improvement. This paper

examines how a platform should engage in data cooperation with two competing

manufacturers through either data sharing or insight sharing. We develop

a game-theoretic model in which the platform chooses whether to share

data or insights mined from data, while manufacturers decide whether to

adopt the shared data or insights for product improvement. The study explores

conditions under which data sharing or insight sharing is preferred, their

impacts on product improvement, competition dynamics, and welfare implications

for consumers and society.

孙灿，男，中国科学技术大学特任研究员。2018年获加拿大阿尔伯塔大学商学院博士。

主要研究方向为信息系统经济学、运营与信息系统交叉、信息技术对供应链与商业模式影响。主要研究成果发表在Information Systems Research，Production and Operations Management 等期刊。

主持国家自然科学基金面上、青年项目，参与国家自然科学基金重点项目。担任SSCI期刊Information Technology and Management 副编辑和Production and Operations Management 编辑审稿委员会成员。