市场营销学系学术讲座（11月12日）

The Influence of Sports Betting Advertising on College Students. 本次讲座将探讨体育博彩广告对大学生的影响，内容基于国际背景下的营销研究。

Dr. Zhen Zhu is Professor of Marketing at Suffolk University. Her recent

research work lies in the field of gambling marketing, sustainable innovations,

and digital marketing in international contexts. She has published in

Journal of the Academy of Marketing Science, Journal of Retailing, Journal

of Product Innovation and Management, Journal of Macromarketing, Technovation,

Cornell Hospitality Quarterly, Decision Science, etc. She has won research

grants and awards from Massachusetts Gaming Commission, Wharton Customer

Analytics Institute, Journal of Advertising Research, as well as high

citation awards for her published works. She is an alum from Fudan University.